Currently browsing posts about: Plant-based

This one comes from Great Britain.

Whew.  I was worried about potatoes.  What a relief!

I thought it was a spoof, but it’s not.  ASDA (formerly Associated Dairies) is a Walmart subsidiary in Great Britain.

It offers other products labeled the same way.   In case you were worried.

Replacing animal-based foods with plan-based foods continues to be high on the startup agenda.  Here are some recent items:

On the business side:

• Growing demand for alternative protein sources, new report claims: There is a growing demand for protein sources for both human and animal consumption, a new report from UK Research and Innovation’s (UKRI’s) Transforming Food Production Challenge programme has revealed. Read more
• Breaking news: Kellogg Company splits into three: The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales in 2021…. Read more

Plant-based meat alternatives:

• Mighty mushroom: Mycoprotein touted as future of protein due to flavour, nutrition and sustainability credentials Asia’s first mycoprotein technology firm Mycovation believes that its products are the true future of alternative protein, with the firm touting its flavour, nutrition and sustainability credentials…. Read more
• ‘Faux chicken fooled me’: One in five American consumers in a national survey said they accidentally purchased a plant-based protein alternative while believing it was chicken. (National Chicken Council)
• New method to extract protein from tomato leaves: A new method of extracting protein from tomato leaves could help accelerate adoption of plant-based diets and boost the sustainability of plant-based meat alternatives, according to Wageningen University & Research. Read more 
• Beyond Meat to launch plant-based steak, CEO says:  Beyond Meat will launch a plant-based sliced steak product most likely later this year, CEO Ethan Brown said at The Wall Street Journal’s Global Food Forum, the newspaper first reported. It will first launch at retail and then in some restaurants, Brown said at the event.

Plant-based chocolate:

• Hershey replaces milk solids with roasted grain flour for improved dairy-free chocolate: The Hershey Company has filed a patent application covering the substitution of dairy solids with roasted grain flour, which it says yields ‘improved organoleptic and rheological properties’ over known dairy-free chocolates…. Read more
• Mars unveils ‘earth-friendly’ animal-free dairy chocolate brand CO2COA: ‘We believe there is a sizable consumer opportunity in this space.’  Mars is dipping its toes into the emerging animal-free dairy space with the launch of a lactose-free milk chocolate brand called CO2COA featuring Rainforest Alliance Certified cocoa and Perfect Day’s non-animal whey protein, which is made by genetically engineered microbes, not cows…. Read more

Sufficiently delicious?  You decide.

Carole Bartoletto, who works with dining services at UCLA, sent me two items.

• A toolkit to encourage dining halls to promote choices of meals with lower carbon footprints.
• A research study: Increasing the Selection of Low-Carbon Footprint Entrées through the Addition of New Menu Items and a Social Marketing Campaign in University Dining.

I started with the research study.

Its title requires translation.  Low-carbon footprint means plant-based.  In this case, it means Impossible brand plant-based meat alternatives.

Their intervention succeeded in encouraging substitution of Impossible for beef, but had unintended consequences.

Although the intervention was followed by a decrease in sales of beef entrées and increase in sales of plant-based meat entrées, sales of other vegetarian entrées also decreased.

Students replaced vegetarian choices with Impossible burgers?

To their credit, the authors acknowledge the problem.

It is also worth discussing the nutritional differences between plant-based meat and other low-carbon footprint options. In general, lower-carbon foods (i.e., plant-based and sustainably-raised fish) tend to be healthier, but this is not always the case. Plant-based meat products such as Impossible™ are ultra-processed and relatively high in sodium and saturated fat. Consuming ultra-processed foods has been linked with higher calorie intake and weight gain (Hall et al., 2019).

The toolkit, in contrast, includes Impossible products but does not focus on them.  It presents a variety of vegetarian and vegan options as low-carbon options with many illustrations of ways to present this information.

This could be useful, and maybe more useful, without the Impossible products, especially if the ultra-processed meal alternatives discourage choices of vegetarian options.

Take a look and see what you think.

Note: an educational intervention in Great Britain that also gave participants free plant-based meats found more of them sto be consumed, unsurprisingly.

ADDITION, July 1: I received this message in response to this post from Hannah Malen, at UCLA:

Dear Marion,

As one of your fans and newsletter subscribers, I was excited to see that you covered the low-carbon footprint dining intervention we did at UCLA! I collaborated with the innovative and talented folks at UCLA Dining as part of my dissertation work. It was an awesome experience to design, implement, and study a real-world intervention.

Unfortunately, I was a bit disappointed by your summary of the study. I felt your assessment overlooked some of the nuances that make this work challenging and important.

1) Low-carbon footprint does not mean only plant-based in this case. We created low-, medium-, and high-carbon footprint cutoffs based on life cycle analysis data and feasibility of real-world implementation. The criteria were created for the purposes of classifying menu items AND educating students about the relative impacts of different foods. Based on our criteria, low-carbon footprint included vegetarian menu items with < 2 ounces of cheese AND menu items with sustainable fish. I think this is worth noting because low-carbon footprint doesn’t have to mean ONLY plant-based or vegan…it also means some vegetarian items with cheese are NOT low-carbon footprint.

2) The decision to add Impossible plant-based meat alternative products to the menu was strategic and led by our Dining Director. As we know, it can be hard to appeal to meat-eaters, and Impossible-type products have been more successful than many other alternatives. While sales of the new Impossibile products did coincide with decreases in sales of other vegetarian items, I don’t think it’s accurate to say they discouraged choices of vegetarian options. We studied and saw shifts across basically all categories of menu items, which I think is a strength of the research. We also saw that overall, sales of low-carbon footprint items increased, while sales of medium- and high-carbon footprint items decreased. On average, this corresponded with an 8% decrease in the carbon footprint of entrees sold.

All this to say, it’s complicated, and I’m proud that we are among the first to look at the dynamics of introducing Impossible plant-based meat alternatives into food environments. Of course it’s ideal if eaters swap beans or veggies for meat, but the path to get there is certainly not easy.

Thanks for the opportunity to share our work and respond to your coverage. (And thanks to Carole for being a champion of the work and leader in creating the toolkit!)

Kind regards,

Hannah

Brian Kateman.  Meat Me Half-Way: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet.  Prometheus Books, 2022. 

I hadn’t expected this book to be so compelling, but it was and I did a blurb for it.

Meat Me Half-Way is an exceptionally thoughtful and well-argued synthesis of the rationale for the “reducetarian” movement to eat less (but not necessarily zero) meat as a means to improve human and planetary health. I especially like the book’s call to unite vegans, vegetarians, proponents of plant-based and cell-based meats, and advocates for regenerative agriculture in this common cause.  Sign me up!

Kateman says

Ultimately, we all want to see the end of factory farming…we must support, or at least not actively oppose, legal approaches toward that end—even when others’ solutions for chipping away at factory farming are not our preferred ones.  This means plant-based meat and cell-cultured meat advocates not actively opposing better meat—even if they don’t think better meat is the ethical, environmental, or nutritional ideal.  This also of course means better-meat advocates not opposing plant-based and cell-cultured meat for not being “the real thing.  (P. 179)

Food companies are madly trying to find plant proteins they can use to make plant-based meat alternatives.  The plant-based scene is hard to keep up with, but I am trying.

• Tracking the plant-based protein movement: From plant-based burgers to chick’n nuggets, companies have launched a variety of new products, made acquisitions and forged partnerships to be in the meat alternative space. According to the Good Food Institute, $5.9 billion has been invested in alternative protein companies — plant-based, fermentation and cultivated or cell-based — between 2010 and 2020.

Check out the variety of plants under research.

• Four emerging plant proteins to watch: Pongamia, hemp, barley, and chickpea: Hemp, barley, chickpeas, and Pongamia (a.k.a. ‘vertical soy’) are four plant-based proteins to watch in the next decade, according to panelists at FoodNavigator-USA’s recent ‘Plant-based protein in focus’ webinar, who predicted advances in crop breeding to increase protein content or functionality will also unlock new opportunities in the field…. Read more
• Tate & Lyle bets big on chickpea protein, flour, with deal to acquire Nutriati. Tate & Lyle – a global ingredients company best known for sweeteners, fibers, and texturizing ingredients – has moved into the burgeoning plant-based protein arena with a deal to acquire Virginia-based chickpea protein and flour co Nutriati, six months after striking a deal to distribute its ingredients…. Read more
• New varieties with 75% more protein could catapult chickpea from niche to mainstream player in plant protein arena, says NuCicer: New chickpea varieties with 75% more protein could transform the legume from a niche to a mainstream player in the plant-based protein arena, says San Francisco-based startup NuCicer, which is also developing varieties with specific functional attributes tailored for food applications…. Read more
• Could sunflower protein join the plant-based protein major league? It ‘checks all the boxes’ says Burcon. Sunflower is the world’s third largest oilseed crop behind soy and canola, so why isn’t it a major player in the plant-based protein arena?… Read more
• ‘A highly soluble, complete protein, with functional properties very close to whey protein…’ DSM gears up to launch upcycled canola protein isolate.  DSM is gearing up to launch commercial quantities of upcycled canola protein isolate extracted from Non GMO rapeseed at a new facility in Dieppe, France, later this year, and says it is seeing interest from firms spanning plant-based meat and dairy, to sports nutrition…. Read more
• Beyond soy and pea… Mikuna expands plant protein toolbox with Chocho whole food. It might fit squarely in the ‘niche’ segment of the plant-based protein category right now, but the speed with which Chocho – a protein-packed variety of lupin that grows in the Andes – has gained traction online and in Erewhon stores in southern California, suggests it has the potential to become a much more significant player, argues Mikuna CEO Tara Kriese…. Read more
• Beneo builds new pulse-processing plant for ‘rising star’ ingredient faba bean: The ingredients supplier is investing €50m in the new facility to make protein concentrate, starch rich flour and hulls from faba beans – a crops that comes with ‘convincing sustainable credentials’, Beneo’s Christoph Boettger tells FoodNavigator…. Read more Ingredion has made an equity investment (of an undisclosed sum) in Israeli firm InnovoPro, which has developed a suite of highly functional chickpea ingredients including protein concentrates, textured vegetable proteins, and most recently, egg replacements…. Read more
• ‘Food oasis in the desert’: Locally grown dates fuel production of mushroom protein in Oman: Alt protein supplier MycoTechnology has teamed up with Oman Investment Authority to produce mushroom protein in the desert…. Read more
• Plant protein that behaves like animal protein? Lemna-fueled Plantible Foods raises $21.5m, gears up for 2022 launch: Plantible Foods – a startup producing protein from lemna, a fast-growing aquatic plant that can be harvested all year round, has raised $21.5m in a series A round* led by Astanor Ventures, as it gears up for a commercial launch in 2022…. Read more
• The tech behind ‘single-ingredient’ smoked salmon analogue revealed: ‘Our spirulina can act as a complete replacement for animal-based protein’ An Israeli food tech company has developed a proprietary process leveraging spirulina to mimic ‘virtually any type of fish and animal tissue’. It’s first product: a ‘single-ingredient’ smoked salmon analogue.  Read more

And now we have an FDA-approved ingredient that mimics blood hemoglobin.

• Motif FoodWorks launches HEMAMI heme-binding protein delivering the ‘flavor and aroma of real meat,’ receives GRAS no questions letter from FDA. HEMAMI – a much-anticipated meaty flavor Boston-Based Motif FoodWorks reckons could be a gamechanger in the meat alternatives arena by delivering the flavor and aroma of the real thing – is now commercially available for large-scale distribution to customers…. Read more

Obviously, there is big money in the plant-based space.

• Louis Dreyfus Co plans to enter plant protein market later this year with initial focus on North America: Louis Dreyfus Company – a leading global agricultural commodity trader with interests in grains and oilseeds, coffee, cotton, juice, rice, sugar, and freight – plans to enter the plant-based protein market later this year…. Read more

As far as I can tell, the plan-based trend is all about marketing.  Whether it has anything to do with health and the environment remains to be seen.

When I hear about doom and gloom for this sector, I know that it has to do with investment issues.  To wit:

• RIP Plant-based Meat Mania:  “Plant-based meat, egg, and dairy companies received $2.1 billion in investments in 2020 — the most capital raised in any single year in the industry’s history and more than three times the $667 million raised in 2019. Plant-based meat, egg, and dairy companies have raised $4.4 billion in investments in the past decade (2010–2020). Almost half, or $2.1 billion, was raised in 2020 alone. This included Impossible Foods’ record $700 million funding haul.”  Like with any emerging trend, what matters is not the absolute size of the plant-based category relative to plant-fed meat….what matters is the growth rate.  But if the growth rate is slowing, and more emerging brands are popping up then suddenly the category is crowded and competing on price and suddenly the whole category is much less interesting to investors.
• McPlant not setting the world on fire at McDonald’s, claims analyst: ‘A wide-scale launch seems a ways off at this point…’  Despite promising test results in small-scale trials last year, the pea-protein-fueled McPlant burger – developed with Beyond Meat – is not setting the world on fire in tests at a broader selection of McDonald’s locations, according to analyst Peter Saleh at BTIG…. Read more
• Plant-based foods sales: Plant-based meat sales stall while eggs, yogurt, and cheese gain ground, GFI, SPINS, PBFA :  The overall plant-based foods sector reported a significant slowdown (but still positive) growth for 2021 vs. 2020 with plant-based meat sales seeing flat growth while other categories grew by single-digits for the year, according to new data released by The Plant Based Foods Association, The Good Food Institute, and SPINS…. Read more

Not everyone agrees:

• Plant-based price parity will lead to exponential growth, study finds:  Alternative proteins could have a 22% market share in meat once the analogs cost the same, Kearney’s study found.

And none of this is stopping start-up innovations.

• Beyond Meat and PepsiCo launch plant-based jerky: The first product under the companies’ Planet Partnership joint venture is made of ingredients like peas and mung beans, and will be available in stores nationwide.
• How plant-based Skinny Butcher aims to capture both retail and foodservice markets: The new brand is supported by the manufacturing might of Golden West Food Group, the ghost kitchen reach of Wow Bao, a $10 million VC investment for marketing and the enthusiasm of CEO Dave Zilko.
• The future of meat: The tobacco plant? Israeli start-up BioBetter is repurposing tobacco plants in attempt to overcome the greatest hurdle currently facing the budding cultivated meat industry: scaled production…. Read more

As for the public:

• Vegan Fridays for All? More Schools Offer Plant-Based Meals: Despite many challenges, schools are focusing on equity and nutrition in an effort to feed kids more options.

I haven’t done one of these in a while, so here’s my latest collection of articles on what the plant-based meat and dairy alternative industry is up to.  This seems especially appropriate for St. Patrick’s Day.

I “borrowed” the photo from this site (thanks!).

The plant-based market isn’t doing all that well?

• The terrifying truth: the addressable market at retail for plant-based meat offerings is not that big after all: By now, we are all familiar with the recent topline ‘problem’ in retail plant-based meat. The slow-down is visible in Beyond Meat’s latest earnings call itself. Foodservice and international sales are driving all of the brand’s growth. And it appears to be a velocity, not just revenue, slow-down, which, if true, is never, ever good when your supposed growth sector is far from its rosy market share dream objective of 10% of all meat (retail and foodservice)…. Read more
• As plant-based meat growth stalls, what does it mean for the category?  Earnings reports last week for Beyond Meat and Maple Leaf Foods showed flat or negative growth — and no clear way to jumpstart sales.

Plenty of companies are still in this arena, domestically as well as internationally:

• Clif expands plant-based product mix as consumers get back to pre-pandemic bustle: New research from Clif Bar & Company found the majority of Americans are returning to their pre-pandemic routine – with 72% admitting to snack even more frequently than they were prior to the outbreak of COVID…. Read more
• Plant-based 3D printing: China and Australia identified as key markets for new Wagyu launch: Hong Kong 3D food printing firm Alt Farm is eyeing China and Australia as its first key target markets, revealing it hopes to launch a prototype plant-based A5 Wagyu Beef product in the next 12 to 18 months…. Read more
• China Focus: Plant-based yoghurt, hybrid meat products, China-based nutrition studies and more feature in our round-up: Plant-based yoghurt, hybrid meat products, China-based nutrition studies and more feature in this edition of China Focus…. Read more

Plant-based ingredients are of great interest:

• Plant-based protein in focus: from Pongamia to chickpeas: Plant-based proteins continue to dominate the so-called ‘alternative protein’ category, but will this still be the case in 10 years’ time? And which emerging plant proteins – from canola, barley and hemp to Pongamia, lupin, and chickpeas – will become the next soy, wheat, and pea?… Read more
• Fat… the final frontier for meat alternatives? Designer fat co Lypid raises $4m to commercialize microencapsulated vegan oils that behave like animal fat:  Plant-based meat alternatives are getting ‘meatier’ by the day as brands reverse engineer animal products and put them back together with plants. But getting plant-based fat to behave like animal fat has been a major stumbling block for the industry, says foodtech startup Lypid, which has just raised $4m in seed funding to help commercialize its ‘PhytoFat’ platform…. Read more 
• Impossible Foods sues Motif FoodWorks over its plant-based heme product: The meat alternative maker says the ingredients manufacturer could get non-public information about the way its key ingredient is made and is infringing on its patent.

Some skepticism seems warranted:

• As Investors Bet on ‘Milk Without Cows,’ Questions About Transparency Loom: Perfect Day and other companies making milk with precision fermentation promise animal-free, lower-carbon products through technology. They may also benefit from a lack of consumer understanding about the science.

Yum?

New items come out every day about the plant-based market for alternatives to meat and dairy foods.  Think of this as big business and hyper-marketing.

• By the numbers: Plant-based food sales and prices: In 2020, plant-based food retail sales grew 27% to be worth $7 billion, according to SPINS data released by the Good Food Institute and the Plant Based Foods Association. And even as consumers spent more money on groceries due to the pandemic, the plant-based segment grew at a faster clip than traditional products as a whole.
• Impossible Foods confirms plans for UK launch: The US brand, infamous for its meat-free burger that appears to ‘bleed’ like real meat, has confirmed plans to launch in Britain after applying for regulatory approval…. Read more
• Tracking the plant-based protein movement: Maple Leaf Foods’ Field Roast brand launches pea protein-based pepperoni at Whole Foods and Filipino brand UnMeat comes to a West Coast retail chain.5 ways to boost plant-based products in grocery stores: While there are many factors that play into plant-based product sales — including the category’s buzz, sustainability issues, animal welfare concerns, food allergies and the perception of a better health profile — retailers are an important link in the chain.. A study conducted by PBFA and Kroger between December 2019 and last February found that plant-based meat products sell 23% better when they’re in the meat section.
  Food flavour facility to explore sustainable plant-based foods:  The University of Nottingham has joined forces with the University of Adelaide to launch a new international food flavour facility to improve the taste of sustainable, healthy, plant-based food and ingredients. Read more
• Brits seek UK oat-drinks, but unaware of plant-based origins: Glebe Farms: A majority of Brits would prefer to buy plant-based milk from the UK, but many are unaware where their dairy alternatives are coming from, according to Glebe Farm Foods. Read more
• Quorn and Wibble Foods: Latest vegan launches: Meat alternatives firm Quorn and plant-based jelly pot manufacturer Wibble Foods revealed new vegan NPD this week. Read more
• Nestlé plant-based launches and cereal reformulation: Nestlé has boosted its vegan offering with the launch of plant-based egg and shrimp, as its reveals its latest progress toward reducing sugar in its cereal products. Read more
• Dairy… the next generation? General Mills unveils animal-free cream cheese alternative: Bold Cultr: General Mills has made a move into the emerging ‘animal-free’ dairy category with a brand called Bold Cultr – a lactose-free cream cheese alternative utilizing dairy proteins from Perfect Day made via microbial fermentation (without cows)…. Read more 
• Alt protein: Israeli start-ups innovate with grasshoppers, fermentation, and ‘plant made’ meatFrom ingredients to finished products, start-ups are innovating to produce the next hottest products in the alternative ingredient space. FoodNavigator hears from three making a splash in Israel’s food tech scene…. Read more